westOeast

About westOeast

westOeast helps high-value brands grow across borders — western brands entering China, Chinese brands going global, and teams driving in-market growth. Established in 2017, with teams across Shanghai, Beijing, New York, Toronto, Munich and Panama, we connect business strategy with marketing execution — putting market insight, content, channels, events and AI visibility on one roadmap, so your brand gets found, understood, trusted, and chosen in unfamiliar markets. How we work: our 5F STAR Model pressure-tests the five fits most teams miss before entering a new market — product vs. market, global vs. local, process vs. data & technology, message vs. culture, and influence vs. result. Around it, we run an AI-powered content engine that keeps brand voice consistent while iterating fast across channels. Ten solutions, combined to fit your growth stage: Market Insight & Strategy Global Branding Demand Generation Social Media & Community Influencer & Expert Engagement Media & Paid Growth Events & Activations ESG Communication Generative Engine Optimization (GEO) Data & Tech Services We are the first B Corp certified marketing agency in China — we build ESG into brand growth, helping companies act as responsible global citizens and earn the deeper trust that converts.