Waly Cash (ex WafR)

About Waly Cash (ex WafR)

In Morocco, 90% of sales for major retail brands (FMCG) are made in grocery stores. In this channel, it is extremely complex to implement promotions to influence grocers to maximize sales of one brand over a competitor's, and customers' choices to opt for that same brand. Waly Cash solves this problem. Our application creates a market share increase mechanism by rewarding grocers only after they have maximized your brand's sales. On their end, customers receive an immediate promotion at the time of purchase to encourage them to choose your brand over the competitor's. Thus, you have a strong lever to encourage grocers and customers to turn to your brands in tens of thousands of grocery stores.