
IT & SoftwareGurugram, Haryana1 open job
VTION.AI is a single-source audience intelligence platform that empowers brands and agencies with sharp consumer insights, precise activation, and comprehensive impact measurement. PLAN using Sharp Consumer Insights Our platform provides a deep understanding of consumer behavior, identifying the most relevant digital touchpoints and platforms to drive incremental reach. By leveraging real-time data from our fully consented 1 lakh panelists, we help brands optimize media strategies and ensure efficient campaign planning. Additionally, multi-touch attribution and full-funnel measurement allow advertisers to track performance across the consumer journey, ensuring every touchpoint contributes to business outcomes. ACTIVATE with Deterministic Audience Segments VTION.AI enables precision targeting, outperforming 1P data and native audience signals by 30%, leading to media savings of up to 20%. Our deterministic segments seamlessly integrate across major ad platforms, including Meta, DV360, GA, TTD, and PayU, ensuring highly effective and scalable campaign execution. MEASURE Exposure & Impact We go beyond activation by providing comprehensive measurement solutions, tracking competitive Share of Voice (SOV) and e-commerce search journeys. Our platform also incorporates Brand Lift Studies (BLS), multi-touch attribution, and full-funnel measurement, enabling advertisers to quantify campaign effectiveness and continuously optimize their digital strategies.
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