Toolsvilla

About Toolsvilla

What started as a simple YouTube channel in 2017 created to educate small business owners about machinery and tools has today grown into India’s preferred B2B eCommerce platform, serving 300,000+ customers, 2,000+ sellers, and offering more than 50,000 products across the Agri-Food and MRO categories. At Toolsvilla, we are building a modern digital infrastructure for India’s real economy, helping small and mid-sized businesses access high-quality machinery, tools, and operational supplies with trust, transparency, and efficiency. Our platform removes long-standing industry friction by connecting buyers to vetted sellers, enabling data-driven purchasing, offering deep product expertise, and ensuring reliable nationwide fulfillment. Equally importantly, Toolsvilla empowers thousands of regional and local manufacturers on the sell side. We help them expand beyond traditional boundaries, reach customers across rural Tier-2 and Tier-3 India, and compete effectively with low-cost imported products. By providing digital visibility, structured buyer feedback loops, and a digitised supply chain, we enable these manufacturers to improve product design, enhance functionality, and scale with confidence. From empowering food processors and workshop owners to supporting thousands of repair technicians, manufacturers, and MSMEs, our mission is to make procurement and market access smarter, faster, and more accessible for the entrepreneurs who keep India running. We are backed by global investors including Techstars, Bread and Butter Ventures, Turas Mara Ventures, Rick Berry, and Uma Valeti, who share our vision of transforming industrial and Agri-Food commerce through technology and ecosystem partnerships. What began as a content-driven initiative has now evolved into a category-defining B2B platform and we’re just getting started.