THE NICI Collection

About THE NICI Collection

We are THE NICI, a collection of luxury coastal hotels and restaurants bringing a fresh perspective to the great British seaside. Each of our three hotels has its own personality, connected by the same unmistakable NICI spirit: bold design, laid-back luxury, exceptional hospitality and a sense of fun. Our story began with THE NICI Bournemouth, our Miami-inspired flagship on Bournemouth’s West Cliff. In 2026, it became the town’s first AA five-star hotel in almost 30 years. Dining includes the AA Rosette-awarded South Beach and relaxed beachside restaurant Old Harry Rocks. Set within 23 acres beside the Lymington River, THE NICI New Forest brings together coast and country with a touch of New England style. Martha’s serves seasonal seafood and generous sharing plates, while Elms Café offers relaxed, American-inspired all-day dining. THE NICI Newquay brings the sun-soaked spirit of the Italian Riviera to Cornwall, with panoramic Atlantic views and warm Cornish hospitality. Its signature restaurant, Amalfi’s, celebrates Italian coastal cooking with fresh seafood, handmade pasta, grilled fish and aperitivo. From Bournemouth to the New Forest and Newquay, we are creating a new kind of British coastal hospitality: polished but never formal, energetic yet easy-going, and always centred around good food, beautiful surroundings and time well spent.