The Food and Beverage Group

About The Food and Beverage Group

At The FAB Group, we’re not just setting the table — we’re reshaping the landscape of dining, hospitality, and lifestyle experiences across the GCC and the wider MENA region. Our newly launched Food and Beverage Group represents the next step in the evolution of DEAL Holdings, as we continue to expand our footprint in the world of hospitality, leisure, and entertainment. Led by a collective of industry leaders with unrivalled experience in the region, we bring together deep local knowledge, global perspective, and a shared passion for innovation. Together, we’ve built a powerhouse uniquely positioned to bridge continents — helping International brands enter and thrive in this market, while creating original, homegrown concepts that fill untapped gaps in the region’s dining landscape.