Team One

About Team One

Team One was founded with one philosophical focus: to construct brands of elevated aspiration and worth by attracting affluent consumers like never before. We help our clients become irresistible and irreplaceable, turning 180 degrees away from commodification to bolster pricing power. Team One has six North American offices, including its Los Angeles headquarters, Atlanta, Boise, Chicago, Dallas, and New York. The chosen marketing partner of many of the world’s high-worth brands, agency clients include: Lexus, Lexus Dealer Association, Marriott International Luxury Brands (The Ritz-Carlton Hotel Company, W Hotels, St. Regis Hotels and Resorts), Cathay Pacific Airways, Ste. Michelle Wine Estates, Wisk Aero, Sparklight, Hewlett-Packard Enterprises, HP Inc, The RealReal, Vail Resorts, KB Home, and Make-a-Wish. Team One has unique knowledge of affluent consumers across the globe. Our expertise has been deepened through our multi-year Global Affluent TribeTM study of which has revealed the key common behavioral traits that unite this elusive target consumer segment regardless of culture or location. Our specialist Legacy Lab division helps brand leaders navigate the challenges of crafting a modern brand legacy. We provide an ever-expanding body of knowledge to give brands, old and new, the tools to leverage their heritage and innovate for the future. Agency capabilities include website development, CRM, brand and business strategy, data science and analytics, media planning, media buying, performance media, experiential/lifestyle marketing, public relations, influencer programs, social media, design, customer research, and full-service multimedia video production.