Synsam

About Synsam

Synsam Group is one of Europe's leading players in the optics industry, offering unique solutions in both Eye Health and Eye Fashion with a wide range of products based on the customer's different lifestyles. The Group operates in the Nordics, has approximately 2,000 employees, and a total turnover of SEK 3.4 billion (2018). In total, the Group has approximately 450 stores operated under the brands Synsam and Profil Optik in Denmark. Since 2015, Synsam Group has undergone a transformation of its entire offering and, with a high degree of digitalization and other innovative concepts, has driven growth that is among the highest in Europe. Our customers are always the focus, and we have a clear integrated sustainability perspective throughout our value chain. Synsam was named Sweden's most sustainable optician in the Sustainable Brand Index 2019.