Sud express

About Sud express

For 40 years, Sud Express has been creating clothing that is both trendy and comfortable. Fine and delicate materials, fitted cuts, the brand strives to highlight women with chic pieces with an impeccable drape. Created in 1977 by Patrick Bellaiche, the brand with the little star aims to meet the desires of women, no longer having to choose between comfort and elegance. Sud Express offers both a wardrobe of timeless pieces and strong pieces that will ensure your style while staying on trend. True to its image, intergenerational, the Sud Express brand appeals to everyone. Joining Maison Sud means joining a family business above all. Benjamin Bellaiche, as passionate as his father, forged a solid experience in fashion and sales before joining him over 10 years ago as General Manager. Benjamin will tell you about his "tears of joy" during store openings and the recognition he inspires from his teams. This is how he sees and feels Sud Express, its employees who live and participate in the brand's rise through this daily life that he easily describes as "particular, special and original". Today, Sud Express has over 150 stores in France and continues its incredible expansion with several openings planned for 2022.