STRAUSS

About STRAUSS

Strauss, always on and always advancing. Discovering fresh pathways and breaking new ground. It takes pioneers and doers, originators and challengers, adventurers. Our goal is the journey, finding by travelling and learning by doing. Engelbert Strauss is one of the world's leading manufacturers of workwear, utility wear and protective equipment. Strauss products have achieved cult status with fans. As one of the top five online retailers in Germany, Strauss has been a leader in customizing and branding for decades. Based in the Main-Kinzig district of Hessen, near Frankfurt/Main, Strauss employs 1,600 people and manufactures in 28 countries worldwide, with a focus on Southeast Asia and a CI Factory in Bangladesh. A leader in custom branding for decades, Strauss recently invested €200m in a new CI Factory near the Headquarter. There, the family-owned company uses leading edge logistics, laser technology, and robotics to customize shirts, shoes, workpants, and more in the colors and styles of clients’ corporate identities. Strauss is a long-standing Association Partner of the German Football Association and Official Partner of the German national football team. With a sports sponsorship strategy focused on the premium sector, Strauss is the official workwear partner of the men’s UEFA European Football Championship 2024, has been an official Sponsor of the UEFA Europa League and the UEFA Conference League since 2021. Strauss also supports the Champions Hockey League as a Presenting Partner. The ostrich also flies in virtual stadiums, and you’ll see it in-game in FIFA 23.