Ströer Deutsche Städte Medien GmbH

About Ströer Deutsche Städte Medien GmbH

Ströer is a leading German out-of-home advertiser, offering advertisers customized, fully integrated complete solutions along the entire marketing and sales value chain. With its 'OOH plus' strategy, Ströer leverages the strengths of the OOH business supported by the flanking business segments of Content and Direct Media. This combination enables the company to continuously increase its relevance with customers and, thanks to strong market shares and long-term contracts in the German market, it is excellently positioned to disproportionately benefit from market growth in the coming years. The Ströer Group markets and operates several thousand websites, primarily in German-speaking countries, and operates around 300,000 advertising media in the 'Out of Home' sector. The portfolio includes all media used outside the home – from classic poster media and exclusive advertising rights at train stations to digital out-of-home media. The Content and Direct Media divisions flank the core business. With dialog marketing, Ströer offers its customers comprehensive, performance-based solutions – from location- or content-based reach and interaction across the entire spectrum of dialog marketing to transactions. In addition, the media company publishes premium content across all digital channels in digital publishing and, with offerings such as t-online.de and special-interest portals, provides one of Germany's largest reach networks. The company employs around 13,000 people at more than 100 locations. In the 2018 financial year, Ströer generated revenue of 1.6 billion euros. Ströer SE & Co. KGaA is listed on the SDAX of the German Stock Exchange.