Spotlight Marketing

About Spotlight Marketing

Most marketing looks the same. Especially in B2B. We exist to change that. Spotlight Marketing is a strategy and storytelling-led marketing agency that helps founders and B2B businesses stand out in a crowded digital world. Born from the merger of Tic Tactic (a personal branding & LinkedIn strategy firm) and Video Factory (a video-first storytelling studio), Spotlight brings together two core strengths: sharp messaging strategy and powerful visual content. What We Do For B2B Founders & Experts: Personal brand strategy, LinkedIn content, carousels, thought leadership, short-form founder videos, storyboarding, scripting & positioning, automation workflows (comments, outreach, engagement), custom voice-guides & content systems. For Companies & Marketing Teams: Brand & product storytelling, LinkedIn-led marketing (organic), leadership voice strategy & positioning, explainer videos, reels & testimonials, website copy, case studies, landing pages, internal communication & employer branding. We don’t do loud. We do content that’s clear, consistent and recall-worthy. That’s how we bring you and your brand into the spotlight.