Spiegel Institut

About Spiegel Institut

Founded in 1950 as the first market research institute in Germany, the Spiegel Institut is now active in Consumer Research & User Experience Consulting from its locations in Mannheim, Ingolstadt, Stuttgart, Hamburg, Munich, Beijing, Shanghai, and New York. The institute stands for customer integration and a user-centered development process: From needs analysis through idea generation and concept development to validation and testing, the interdisciplinary team supports the creation of customer-friendly products and services in every process phase. To ensure that user needs and expectations are met, the institute uses innovative UX and usability tools as well as its own UseLabs and test studios.