Soneda A Casa da Beleza

About Soneda A Casa da Beleza

We are a Perfumery that was born with experience in the beauty industry that has been around since 1992. In 2017, the Kamachi Family came together to build a legacy and strengthen each other by adding more people to this great Family. This is how Soneda Perfumery emerged in September 2018, already with 27 stores, inspired by great values: Comfort, Love, Beauty, Trust, Faith, and Respect. The name Soneda was chosen with great care in honor of the home of their ancestors who came from a neighborhood in the city of Fukuoka, Japan, called Soneda, which was dedicated to rice planting, and whose name means 'rice plantation with deep roots'. In July 2019, together with almost a thousand people, including family members, collaborators, and suppliers, we built our Purpose, which is: To reveal Beauty by awakening Lives. Today, we are proudly over 50 stores, with hundreds of people working and united by this same purpose!