Soft Hair Cosméticos

About Soft Hair Cosméticos

For 40 years, we have built a history of beauty products designed for each person, and for everyone. We are a Brazilian personal hygiene and beauty industry with 100% in-house manufacturing, present throughout the national territory and constantly evolving to meet consumer needs with quality, innovation, and accessibility. Our portfolio has over 300 SKUs, distributed between hair and body care solutions, developed to combine care, practicality, performance, and excellent value for money. Through the Soft Hair and Bio Soft brands, we bring products to the market that are part of the personal care routine of thousands of consumers in Brazil and abroad. Soft Hair: hair lines for daily care and specific treatments, developed for different hair types and needs. Bio Soft: body and facial products focused on daily care and treatment of specific areas, combining sensory experience, hydration, and well-being. Our commitment to quality is present at every stage: from the selection of national and international suppliers to the rigor of microbiological tests and processes aligned with the requirements of bodies such as ANVISA and INMETRO. We also believe that caring for yourself is caring for the planet. Therefore, we invest in vegan products, not tested on animals, and we are partners of the Mãos Pro Futuro program, an initiative focused on the recycling of post-consumer packaging. More than developing cosmetics, we want to transform personal care experiences, valuing the unique beauty of each person with accessible, efficient products designed for real life.