SOFIDA Auto

About SOFIDA Auto

Located in the heart of Hauts de France, SOFIDA Auto, led by Xavier DUBOIS and supported by a young and dynamic team with an average of over 16 years of seniority, stands out as the leading automotive distributor in Hauts-de-France. Founded in 1965 in Boulogne-sur-Mer, SOFIDA Auto is a family group that has adapted to market changes to offer an extensive range of services today. July 2024 marks a significant step in SOFIDA Auto's expansion and commitment to excellence in the regional automotive sector with the acquisition of a stake by Groupe SIMA. With over 1400 employees, we are committed to providing exceptional local service through the synergy of strengths and expertise, focusing on After-Sales activity to ensure continuous support for our customers. Spread across 68 points of sale, SOFIDA Auto distributes 15 new vehicle brands (PEUGEOT, CITROEN, DS, OPEL, FIAT, ABARTH, ALFA, JEEP, AUDI, SKODA, VOLKSWAGEN, SEAT, CUPRA, HYUNDAI and LIGIER), and offers a wide selection of reconditioned used vehicles. To meet all mobility needs, we also offer a short-term rental service with our brand Locandgo based in Lille and Dunkerque, as well as an automotive spare parts logistics hub (XPR Distribution) based in the Somme. SOFIDA Auto is delighted to welcome new talents into its large family. The company shares a common vision: to offer unparalleled customer service, develop skills, and innovate in mobility solutions. SOFIDA Auto continues to grow with passion and determination, motivating its teams to excel, learn, and innovate, always in service of customer satisfaction. Trusting SOFIDA Auto means discovering a world of passion, where every visit, physical or digital, is a unique experience.