Singapore Tourism Board

About Singapore Tourism Board

The Singapore Tourism Board (STB) is the leading economic development agency for Singapore's tourism sector. It aims to differentiate Singapore as a destination, delivering on its promise to provide a concentration of multi-faceted and user-centric travel experiences, as well as positioning Singapore as a future-facing and inspiring destination. Vision: A vibrant and inspiring Destination Singapore that we are proud of. Mission: To shape a dynamic tourism landscape for Singapore in partnership with industry and community. Values: Integrity - Do the Right Thing! We are reliable, fair and honest in our dealings with our stakeholders, partners and colleagues. We uphold the Board's reputation. Team - Succeed Together Succeed, Bond and Learn as a team. Courage - DareDreamDo Dare to speak, dream and do. Care - EveryoneMatters Be caring, nurturing and have respect for one another. Passion - LoveIt Believe in our purpose and be driven to excel.