SF Retail AG

About SF Retail AG

SF Retail AG, established in 2017, has become a growing player in the Swiss retail industry. Until the end of 2023, this included the franchise concept with Søstrene Grene Denmark, successfully operated in Switzerland under SF Retail AG. In spring 2021, the Lolipop brand was acquired, continued under SF Retail AG, and newly conceptualized. Lolipop offers colorful sweets, trendy snacks, and products from around the world in its boldly yellow stores. The sweet selection will definitely make the taste buds sing. With feinedinge, a passion project has been added. Because feinedinge is not just about buying a product, but about immersing oneself in a story shaped by craftsmanship, passion, and a deep connection to nature. The store invites inspiration and the discovery of carefully selected products. Quality and appealing design are paramount. Both brands can be found in numerous stores in Switzerland and are also operated as an online shop in Frauenfeld.