Semper idem Underberg AG

About Semper idem Underberg AG

Semper idem Underberg AG, Rheinberg, is the main company of the family-owned and traditional Underberg company, both nationally and internationally. With the core brands Underberg, Asbach and PITÚ as well as numerous other own brands and distribution brands, it is a leading German spirits company with particular expertise in the herbal sector. Semper idem Underberg AG has a diversified portfolio of well-known own brands of the Underberg Group (such as Underberg, Asbach, PITÚ, XUXU, Grasovka and Riemerschmid) and distribution brands (such as Amarula, Southern Comfort, BOLS and Túnel de Mallorca) as well as a flexible value chain that allows the production and distribution structure to be organized as efficiently as possible, depending on the brand and product. In particular, the company has many years of experience and extensive expertise in brand management and brand leadership. The aim is to generate significant added value for the respective brand with consumers by developing a non-interchangeable image and occupying a specific market segment. The strategic core brands are: