Santa Emília Automóveis e Motos

About Santa Emília Automóveis e Motos

The Santa Emília Group is a network of dealerships (cars) in the interior of São Paulo and Triângulo Mineiro, existing since 1903. 1903 – The group is born. At the time, Ribeirão Preto was the largest coffee-producing center in Brazil. In the beginning, it was a sawmill and a store selling imported products (hardware, hoes, shovels, plows, and other agricultural products), founded by the São Paulo native Antonio Diederichsen (an Agricultural Engineer graduated in Germany), who foresaw the region's great potential. 1910 – The also São Paulo native Manoel Penna, from Areias, begins his work at the company. Together with Diederichsen, Penna shapes the foundations for the group's consolidation. Initial activities included a foundry and a screw factory. 1923 – The city's first vehicle dealership is founded, a Chevrolet agency, which later started selling Ford automobiles, another pioneering initiative for the city. 1965 - 1965 – Santa Emília – Distribuidora de Veículos e Autopeças Ltda is founded, appointed as a Volkswagen dealership. 2011 – The group is considered one of the largest dealerships in the country, operating in Ribeirão Preto with the Volkswagen and Toyota brands, São Carlos and Araraquara with Renault, Taquaritinga, Matão, and Monte Alto with Fiat, and Uberaba-MG with Citroën.