SAIC-General Motors-Wuling Automobile Co.,Ltd.

About SAIC-General Motors-Wuling Automobile Co.,Ltd.

SAIC-GM-Wuling Automobile Co., Ltd. was established on November 18, 2002. It is a large Sino-foreign joint venture automobile company jointly established by SAIC Motor Corporation Limited, General Motors (China) Company, and Guangxi Automobile Group Co., Ltd. Its predecessor can be traced back to the Liuzhou Automobile Power Machinery Plant founded in 1958. The company currently has four major manufacturing bases: Liuzhou Hexi Headquarters, Liuzhou Baojun Base, Qingdao Branch, and Chongqing Branch, forming a new development pattern of north-south linkage and east-west coordination. In 2016, the company achieved annual production and sales exceeding 2.13 million vehicles, continuing to be the national production and sales champion, and entering the top four in national passenger vehicles. At the same time, the company surpassed the 100 billion mark, becoming the first manufacturing enterprise in Guangxi with annual sales revenue exceeding 100 billion. SAIC-GM-Wuling comprehensively implements the platform strategy of "platform popularization, platform differentiation, platform passengerization, and internationalization", continuously promoting the transformation and upgrading of enterprises and products, and has formed best-selling product series such as Wuling Sunshine, Wuling Rongguang, Wuling Hongguang, Baojun 730, Baojun 560, Baojun 310, and Baojun 510. The independently designed and developed "Wuling Sunshine" has been on the market for 14 years, with cumulative sales exceeding 5.13 million vehicles. This product was featured on the cover of Forbes magazine in 2010, hailed as "the most important car on Earth." Wuling Rongguang and Wuling Hongguang have created new eras of "large mini-vans" and "compact commercial vehicles" respectively, with current market ownership exceeding 3.39 million and 3.28 million vehicles, respectively, and annual sales ranking first in their respective market segments. In July 2010, SAIC-GM-Wuling's passenger vehicle brand "Baojun" was launched. On July 30, 2014, the new seven-seater family car Baojun 730 was launched, with cumulative sales exceeding 910,000 vehicles, becoming a key product for the company to further tap the family car market. Since its launch on July 18, 2015, the company's first SUV, Baojun 560, has achieved cumulative sales of over 540,000 vehicles, becoming a dark horse in the SUV market. In the sedan segment, the Baojun 310, independently developed by the company, has achieved cumulative sales of over 110,000 vehicles in 8 months, outperforming joint-venture models in the same class and becoming a bright new star in the small car market. On February 20, 2017, the Baojun 510, the company's first small SUV designed for young consumers, was officially launched. In the three months since its launch, cumulative sales have exceeded 48,000 vehicles, making it an important product for SAIC-GM-Wuling to comprehensively promote its brand youth strategy. SAIC-GM-Wuling has maintained its position as the domestic single-enterprise sales champion for 12 consecutive years, accumulating over 15 million users. SAIC-GM-Wuling has transformed from a traditional self-reliant enterprise into a modern learning and innovation-oriented enterprise with "multi-point manufacturing, balanced commercial and passenger vehicles, and overseas expansion", gradually growing into a leading domestic and internationally competitive automobile company!