SAGA Mercedes-Benz

About SAGA Mercedes-Benz

SAGA Mercedes-Benz, Since 1971. Our SAGA Mercedes-Benz teams are happy to welcome you to our 23 dealerships to help you discover the unique world of Mercedes-Benz cars. We surely have the Mercedes you need! A family business Since its creation in 1971, SAGA Mercedes-Benz has retained a strong family dimension. Led by Ronan Chabot and his committed collaborators, the group promotes proximity with our clients and an atmosphere of trust and mutual respect. This approach allows us to maintain lasting and authentic relationships with our clientele, making every visit a warm and personalized experience. The beginnings of the SAGA SAGA Mercedes-Benz was born in Vendée, initially specializing in industrial vehicles and coaches for local small businesses. We quickly expanded our business to include passenger cars and utility vehicles in Maine-et-Loire and Deux-Sèvres, forming SAGA Ouest. Growth & expansion 2010s In 2013, our acquisition of the Lille, Dunkerque, and Valenciennes dealerships gave birth to SAGA Nord-Pas de Calais. In 2019, we crossed French borders by integrating the Saga Piret establishments in Belgium and the Chur dealership in Switzerland, marking the beginning of our European presence. 2020s In 2021, SAGA Mercedes-Benz expanded into the Paris region with the takeover of GGE (Grands Garages de l’Essonne) establishments. In 2023, we crossed the English Channel by integrating the Sparshatt dealerships in the United Kingdom and also extended our presence in the Czech Republic. Today, SAGA has 36 Cars & Vans dealerships and 18 Trucks dealerships in France and Europe.