ROSE Bikes GmbH

About ROSE Bikes GmbH

For over 110 years, we at ROSE Bikes have shared your passion for cycling, constantly driven by our urge for innovation, employees who love their jobs, and an invaluable wealth of experience. In all our actions, both online and offline, we stand for expertise in cycling, lifestyle, design, and high-end technology, but above all, we stand for what connects us all: We love bikes. Like most large companies, we started small, experimented, and constantly looked for new opportunities to grow and expand our expertise. First as a single retailer, then mail order, later as our own manufacturer and digital pioneer. The first ROSE Bikes webshop went online back in the late 90s, and our BIKETOWN in Bocholt has been around since 2005. Since then, we have continuously expanded our store network and continue to grow in every other area. Every single step has made us who we are today. An omnichannel retailer in growth and a bicycle brand out of passion. Our loyal customers, employees, and the campaigns they develop are as diverse as our range of bikes, parts, and accessories. We not only call ourselves a big family, we also act like one, gaining new members every day. We are now around 480 colleagues, and despite our growth, we have retained the charm of a regional family business. Because this is precisely what defines us and guides our every action.