Rolife

About Rolife

We are Robotime, or actually Rolife. Rolife is our new name. Currently one of the sub-brands (alongside ROKR and Rowood), but the decision has been made that Robotime will cease to exist as a name in the course of 2026 and everything will become Rolife. Rolife is a Chinese manufacturer of DIY kits, construction sets, blind boxes, and more. To get a quick impression of our product, take a look at www.robotime.nl. At the start, about 20 years ago, it was mainly for the Chinese market; nowadays Robotime is active worldwide. The Far East is an important (home) market, of course, as is the Middle East. Representation is present in all European countries, and stores have now also opened in North America. Rolife invests heavily in quality and product development; this year alone, we expect over 100 new sets. That is important, people who start with our kits often find them so enjoyable that they keep coming back. Continuously launching new kits is therefore crucial, and Rolife realizes this very well. We, Rolife Benelux, are a team of about 35 people now. We started selling Rolife kits in the Netherlands four years ago. Initially only to consumers online, then also at trade fairs, then B2B (now around 1,250 points of sale in NL and BE thanks to our sales team of three account managers), and finally, in May 2025, we opened our first own store here in Arnhem. That has gone very fast in a few years, which also caught the attention of Rolife HQ, which is why we reached an agreement earlier this year to merge for the Benelux in the form of Rolife Benelux. This entity has exclusivity for the sale of Rolife and sub-brands in the Benelux. The main goal of Rolife Benelux is the development of the Rolife brand in the Benelux; everything is about brand building. This is multichannel: strong online presence, many external points of sale, and in the coming years, growing to about 20 stores spread across the Benelux.