Revenue Optics

About Revenue Optics

Distribution EBITDA doesn't move from cutting headcount, it moves from getting more out of the accounts your team already owns. Revenue Optics installs the analysis, hiring, AI workflows, and management systems that turn a distributor's inside sales team from reactive order-takers into a repeatable growth engine without the cost of scaling outside sales reps. It's a lever that travels across a hold period and scales across a portfolio. Typical impact: 20-40% more revenue per rep once proactive coverage replaces reactive order-taking, 60-70% of inside-team time recovered from reactive work, 6-12 months to steady state. Led by Ali Hasham, a 25-year distribution operator who scaled inside sales from 0 to 90+ reps across 400+ branches at WESCO, TruckPro, and Motion Industries. We've run this model inside a P&L, not just advised on it. See what your coverage gap is costing you.