Qiddiya | القدية

About Qiddiya | القدية

The Qiddiya Investment Company (QIC) is the holding company that contains all the for-profit investments of the enterprise (including Qiddiya City and its offerings as well as Saudi Entertainment Ventures) and the overall strategic direction of the collective company. As a global leader in entertainment and the developer of the concept of play, QIC, along with its subsidiaries, is driving the development of the Entertainment, Sports and Culture sector in Saudi Arabia.