PT. Surya Bumi Retailindo

About PT. Surya Bumi Retailindo

PT Surya Bumi Retailindo (SBR) is a fast-growing retail company specializing in cycling, running, fashion, and lifestyle products. With over 20+ stores across 30 cities in Indonesia, and two rapidly growing e-commerce platforms — Bike Center and Cyclopedia.id — we are committed to bringing world-class products to the Indonesian market. We are the official retail partner of several renowned international brands, including Cannondale, Strider, Sram, Wahoo, Salomon, Saucony, Sappun, Dickies, and more. Our mission is to deliver high-quality, relevant products that support an active and modern lifestyle, while ensuring a seamless and satisfying shopping experience — both offline and online.