PT Skyworth Indonesia

About PT Skyworth Indonesia

Skyworth was established in 1988, with its head office located in Shenzhen High Tech Industrial Park. The company employs over 40,000 people. Skyworth is a large-scale high-tech corporation engaged in the development and manufacturing of consumer electronics, display devices, digital set top boxes, security monitors, network communication, semi-conductors, refrigerators, washing machines, cell phones, and LED lighting. In 2000, Skyworth was listed on the main board of the HK Stock Exchange. After more than 28 years of development, Skyworth has become one of the Top Five Color TV brands globally and a top brand in the Chinese display industry market. The predecessor of the base was Toshiba Indonesia Consumer Goods Manufacture Corporation, established in 1996. In recent years, due to cost and profit issues, and the rise of Chinese home appliance enterprises, Japanese brands have begun to withdraw from the home appliance industry. Since Skyworth Group officially began its overseas internationalization path in 2010, it has set up seven overseas branches for its own brand. In September 2013, President Xi Jinping advocated the concept of "One Belt One Road", which provided Chinese enterprises with strategic theory and implementation tactics for overseas development and bolstered their confidence in expanding business overseas. Skyworth seized this opportunity, integrating its overseas supply chain systems and providing its overseas business with a solider service platform and guiding thought. It aimed to achieve mutual trust and win-win cooperation with local governments, enterprises, distributors, and customers. Consequently, it purchased Toshiba's TJP factory in Indonesia after purchasing Sinotec, a famous home appliance brand from South Africa in September 2014, and a German high-end home appliance brand Metz in June 2015. These acquisitions accelerated its pace towards the global market. Skyworth's Indonesia factory is now its first independently operated overseas factory and serves as a manufacturing base in Southeast Asia and a supply chain hub for its overseas market. Sun Weizhong, general manager of Skyworth's marketing headquarters for its overseas markets, stated, "China is implementing the strategy of One Belt One Road. The trip of Secretary Ma to Indonesia this time is an encouragement for Chinese enterprises to go abroad. He has unveiled the plaque for Skyworth's Southeast Asia Manufacture Base, which is not only a recognition of the path of Skyworth's own brand, but also a milestone event for the TJP factory itself."