PROVALLIANCE

About PROVALLIANCE

Founded in 2008 from the merger between Groupe Franck Provost and the continental European activities of the American group Regis Corporation, Provalliance Group is today the European n°1 and global n°2 in the hairdressing market, with over 3,500 salons and boutiques spread across 35 countries on 5 continents. In 2021, the European investment fund Core Equity became the majority shareholder of the Group, in order to accelerate its performance as well as its development in new territories and its digital transformation. Today, Provalliance Group relies on two essential pillars that ensure its independence and anticipate its expansion into new beauty markets: the operation of hairdressing salons, in franchises and branches, and the distribution of professional products via the CSP BU, for its clients and its points of sale. Among the world's most prestigious hairdressing salon brands (Franck Provost, Jean Louis David, Llongueras, Maniatis Paris), boutiques accessible to beauty professionals as well as the general public (Bleu Libellule, Nyx Cosmetics), and trend-following nail bars, the Group's 18 brands, which employ over 30,000 employees, serve more than 35 million customers worldwide.