Primadonna S.p.A.

About Primadonna S.p.A.

Primadonna Collection was founded in 2001 from an idea of its founder and President, Valerio Tatarella. It is the result of work built on a tradition established day by day since 1950. The multi-year experience of the Tatarella family in the Italian footwear sector has contributed to making the Primadonna Collection brand synonymous with Italian taste and style today. Today Primadonna is among the most dynamic Italian fast fashion companies, with a young and vibrant DNA built on the work and constant dedication of approximately 829 employees. Primadonna S.p.A. offers a variety of women's footwear lines and fashion accessories. The elegance of its models, typical Italian design at a decidedly accessible price make it a leading company in its market segment. Each collection consists of over 700 lines with an incredible variety of colors and materials. Particular attention has always been paid to Research and Development through the study of new materials, production processes, and technologies capable of increasing the uniqueness of Primadonna Collection products. With over 390 points of sale, the brand is present in Italy, Albania, Spain, France, Luxembourg, Slovakia, Cyprus, Tunisia, Switzerland, Saudi Arabia, Morocco, Germany, Kosovo, Bosnia-Herzegovina, and the United Arab Emirates. The expansion policy in foreign markets is constantly evolving. At Primadonna, integration within individual functions is also achieved through continuous training processes and moments of discussion. Primadonna Collection is a glamorous brand capable of exciting through a strong and appealing image.