Premio Reifen + Autoservice

About Premio Reifen + Autoservice

Premio Reifen + Autoservice has been the successful full-service concept of Goodyear Retail Systems (GRS) for tire and car service specialists in Europe for over 25 years. We support tire specialist businesses in Germany, Austria, Switzerland, Belgium, Luxembourg, and the Netherlands not only with digitalization and ever-new technical challenges, but also promote their economic efficiency and secure their profitability. Premio stands for a uniform European brand presence and is characterized by a broad range of services for independent entrepreneurs, including personal advice. Redefining Service At Premio, it's about doing things differently. We help our partner businesses reach customers where they are – online and offline. Premio customers rely on individual advice, a modern workshop, the highest level of service, and a wide range of first-class branded products in a price range that meets every need. Grow with Us Are you interested in a partnership or taking over a Premio business? We offer comprehensive business management support, advanced training and further education programs, and a powerful merchandise management system with TireSoft3/GRIPS. In addition to direct purchasing of Goodyear brands, Premio partners benefit from framework agreements with renowned suppliers for tires and rims, car service parts, and workshop equipment on the FRI purchasing portal. Modern e-commerce and marketing solutions from our experts, as well as professional access to fleets and leasing customers via the 4Fleet Group, help with marketing. Would you like to learn more or become part of our network?