Otera France

About Otera France

Since 2007, Otera has aimed to accelerate better consumption in the heart of territories for the greatest number of families. Behind this strong ambition is the desire to introduce and make fresh products with exceptional taste accessible to as many people as possible. Fresh produce is our core business, and we work with passion across various departments: fruits and vegetables, butchery-charcuterie, delicatessen, fish, dairy, and bread. A grocery section complements the offerings on display. With a strong ambition to source nearly 70% of products through short supply chains, we prioritize working without intermediaries to offer our customers products at the best price while ensuring greater freshness, transparency, and proximity. This distribution system also allows for fair remuneration of producers, averaging around 60% of the selling price. Customers of the brand discover a new way to reinvent their shopping with a complete purchasing experience. They can use scanners to track their budget, the percentage of short-supply-chain products, and avoid waiting in line at checkout. To best guide customers during their shopping, the brand has implemented pictograms on product labels such as: short supply chain, seasonal, local, French meat, plant-based alternative, etc. Always with the goal of making good products accessible to the greatest number, our store teams offer customers weekly deals, great products at the best prices year-round, as well as low-cost anti-waste baskets, and the sale of 'ugly' fruits and vegetables. Additionally, several product tastings are offered to customers each week to discover flavorful products. In-store events are organized several times a month for all ages.