OPTIC 2000

About OPTIC 2000

The story began in 1962 when a group of opticians decided to form a Purchasing Group for Opticians (GADOL). Seven years later, the Optic 2ooo brand was born. Pioneering initiatives such as "2 pairs for the price of 1" in 1988, distributor products in 1997, and titanium operations from 2000 onwards contributed to the brand's success and expansion. The group accelerated in 1999 by creating two subsidiaries: AUDIO 2000, an audiology brand, and Optic 2000 Switzerland, giving it an international dimension. Continuing its development, Optic 2000 acquired another renowned French optics brand in 2003 for its expertise: Lissac Opticien. Success led to success, and the number of stores grew steadily over the years. The relevance of its product marketing and communication encouraged entrepreneurial opticians to join the Optic 2000 brand, which quickly became the leading optics brand. The GADOL purchasing center became very powerful and strengthened its presence throughout France (79.35% of the population lives within a 15-minute drive of an Optic 2000 store). The network's size gives it considerable purchasing power. The Optic 2000 brand leverages this purchasing power to develop its own brands and offer consumers optical and audio products at competitive prices. The Optic 2000 Group has become a major player in the French optics and audiology market. This sustained success over the years is undoubtedly due to strong values shared by all the group's brands: professionalism, innovation, humanism, and commitment.