Naagin

About Naagin

Naagin was born from the idea that Indian food culture deserved its own voice in the world of condiments. We started by creating hot sauces made for the Indian palate using regional chillies and ingredients, and have since grown into a wider portfolio including Crispy Chilli Oils, Pizza Pasta Sauce, Salsa, and Fire Flakes. Our direct partnership with chilli farmers to source high quality produce helps us build stronger and more transparent supply chains. This allows us to create products that are deeply connected to Indian agriculture and regional flavour traditions. Our B2B arm, Naagin Food Labs, is our custom condiment division focused on developing sauces, dips, seasonings, and flavour solutions for restaurants, QSRs, brands, and foodservice partners. Alongside our consumer business, Divine Gourmet focuses on distribution, retail expansion, through multiple packaging formats tailored for retail, quick commerce, horeca, and foodservice, including bottles, sachets, spout pouches, and bulk packs designed for different consumption occasions and channels. Over the years, we have collaborated with brands including KFC, Nykaa, and Naagin (TV Show) by JioStar, alongside restaurants, bars, festivals, and creator led experiences across India. Today, Naagin operates across D2C, retail, foodservice, and collaborations with one focus: building bold Indian flavour brands for every generation of consumers.