MIXI, Inc

About MIXI, Inc

Since its founding in 1997, the mixi Group has provided communication services that allow people to enjoy time with close friends and family, such as the social networking service "mixi" and the smartphone app "Monster Strike." Imagining a future where people's lives become richer, we are working to create better communication by promoting businesses and services that foster communication from an IT perspective. <Five Business Domains> [Digital Entertainment Business] To further grow "Monster Strike," which has surpassed 49 million total users worldwide, as intellectual property, we are not only developing games but also actively releasing works other than games, such as anime and movies, to promote the "expansion of the Monster Strike economic zone." Through synergy with the Live Experience business, this is a core business for expanding our business domains, including real events, esports, and merchandising. [Sports Business] We consider all entertainment-related industries as competitors in the sense that they compete for users' disposable time, and this is no different in the sports domain. When people gather to enjoy something, it is important to have it within reach, and "Monster Strike" met this condition and became a hit. Recently, the number of sports programs on television has decreased, reducing the touchpoints between general consumers and sports. However, if there is something that allows easy access to sports and can be enjoyed by everyone with passion, it would be fun not only for sports fans. This is the direction the sports business aims for. We are also planning to develop empathy-based products as communication-based services, which, once released, will reveal something completely different from our existing sports business. We aim to create opportunities for communication between teams, athletes, and users by preparing an environment where sports can be experienced more closely through IT technology. [Live Experience Business] Our main business areas include "content marketing" such as real events like "XFLAG PARK" and operating the official YouTube channel, "business development" utilizing XFLAG's IP, commerce development like the XFLAG STORE, and "merchandising" for services provided by XFLAG. Through synergy with digital entertainment, we will continue to create opportunities for people to get excited together with friends and family in "real" life. [Media Business] In the Media business, with the mission to "create new communication services that surprise and delight people all over the world and that they enthusiastically use," we offer services such as the social networking service "mixi," "minimo," and "Family Album Mitene." We are also working on creating new businesses to continuously generate new communication services that provide surprise and delight to our users. [Wellness Business] With keywords like the "100-year life" emerging and facing the social problem of increasing social security benefit payments against the backdrop of Japan's super-aged society, we believe we have a significant role to play as a company whose business is communication services. In the future, we aim to contribute to reducing social security benefit payments by working towards "extending healthy life expectancy" through multifaceted approaches utilizing IT and communication.