Mimeda

About Mimeda

Mimeda is Turkey's first retail media company, founded by Migros. Retail media is a type of media focused on showing customers the right advertisement at the moment of purchase. The biggest feature distinguishing retail media from other media types is that most media channels are integrated with purchase data. What channels are considered retail media? Mimeda has over 15 marketing and communication channels. New digital platforms such as in-store digital screens, entrance sensors, checkout areas, online retail areas, personalized advertising spaces, and Migros TV can be counted among these channels. Our biggest ideal is for our customers to see advertisements that truly interest them and to enable them to interact with the brands they want. On the other hand, FMCG companies want to spend their own media budgets most effectively. Retail media ecosystems like Mimeda are advancing towards becoming the most efficient marketing networks in this regard, as they are ecosystems that can link the sales conversion of the advertised advertisement. For communication mimeda@mimeda.com.tr