Mercado Tierra Prometida

About Mercado Tierra Prometida

The Mercado Tierra Prometida in Santa Anita is a social transformation project that seeks to formalize and improve the working conditions of thousands of merchants. Its purpose goes beyond being a supply center: it is an initiative that promotes local economic development, the organization of trade, and the creation of a safe and dignified environment for both sellers and buyers. It began operations in 2020 as a solution to informal street vending in the area known as La Parada, providing merchants with an adequate space for their activities. It also fosters economic growth and job creation at the local level, facilitating business formalization and improving the quality of life for thousands of families. At the institutional level, Mercado Tierra Prometida is an organization that not only manages the commercial space but also aims to position itself as a benchmark in the modernization of markets in Lima. Through its various management areas—such as administration, finance, logistics, systems, human resources, marketing and communications, social management, legal, and operations—it works on planning and executing strategies to strengthen its sustainability and growth. Its focus is not only commercial but also social and educational, promoting responsible consumption habits, access to healthy products, and the development of its community through training, communication, and digitalization initiatives.