m:werk Healthcare Communication

About m:werk Healthcare Communication

m:werk was founded in 2000, initially under the name Fuhrmann & Schütz Healthcare Public Relations. The two owners, Reinhard Fuhrmann and René Schütz, were considered newcomers to the scene. With a contemporary positioning of "The right mix of classic communication and communication on the internet," they succeeded in convincing three major companies from pharmaceuticals and medical technology: Bayer, Merck, and Siemens. A start was made. The name change to m:werk occurred at the beginning of 2013. This was accompanied by a consistent sharpening of the agency profile with the future-oriented competence areas of data-based communication, digital consulting, and creation. The Berlin location was opened in September 2018. After more than 20 years of successful agency management, the introduction of the Management Board in 2021 marked the first step towards a generational change. The functional areas anchored in the Management Board were primarily intended to ensure that m:werk operates even closer to the market and its customers. With the change of ownership and the appointment of the two new Co-CEOs Bianca Specht and Sonja Heizenreder, m:werk is ushering in a new era in 2022. Together, both aim to lead the agency into the future with innovations in digital communication for professional and patient communication, while simultaneously continuing the company's history in the spirit of the previous owners.