LUXURY OF RETAIL

About LUXURY OF RETAIL

The adventure began when the L'OREAL Group acquired the Urban Decay brand in 2013. The brand was represented in stores by true ambassadors who conveyed their passion for the brand and their makeup expertise. This model inspired and fueled the L'OREAL group's desire for Retail. Thus, in 2016, Retail Excellence 4 was born as an independent subsidiary of the L'OREAL Group. We have developed over the years to become retail experts in the cosmetics market in France. In 2022, we changed our name to Luxury Of Retail to affirm our premium retail expertise. Today, our mission is to improve the in-store customer experience for our beauty and cosmetic brands in France, particularly by leveraging our digital diagnostic support tools (Beauty Tech). Thanks to our retail expertise and a modern approach to our profession, our teams, driven by the pleasure of pleasing, create the connection between our products and our customers.