LOJA LUPO

About LOJA LUPO

Lupo was born in Araraquara, in the interior of São Paulo, 100 years ago, in 1921, literally inside the living room of the Italian immigrant Henrique Lupo's house. In the 50s, in addition to men's socks, it already produced children's socks and fine women's stockings, which were worn with suspenders. Starting in 1993, the company began an aggressive strategy of diversifying its lines and, mainly, was one of the pioneers in implementing retail stores, concentrating all Lupo-produced items in a single point of sale. It worked. The process started with three Lupo stores and today there are over 332 franchises across the country, representing 25% of the company's sales. Lupo is the leader in the Brazilian market for seamless socks, briefs, and lingerie.