Logista Retail

About Logista Retail

To maximize service in the channels where it operates, Logista established Logista Retail to offer an integrated system for marketing product assortments, adapted to channel demand. To this end, it negotiates and purchases from suppliers, carries out assortment marketing, meaning communication and promotion, and sells products to the channel's points of sale. Logista Retail's strategic objective is to become the wholesaler of complementary products for the 65,000 points of sale that Logista accesses regularly. Currently, Logista Retail markets more than 700 products.