Lesieur Cristal

About Lesieur Cristal

Pioneer in Morocco and a key regional agro-industrial player, Lesieur Cristal has been supporting the modernization of the olive and oilseed sectors in Morocco for nearly 80 years. The company also positions itself as the Avril group's development lever on the African continent, capitalizing on its historical expertise to leverage numerous growth opportunities in the consumer goods sector. Operating from seed to final product, Lesieur Cristal has a powerful industrial setup: three production sites in Morocco (oilseed crushing in Aïn Sebaâ, industrial complex in Aïn Harrouda, olive crushing in Kelaat Sraghna), a margarine production plant (Indusalim), and two units in Tunisia (Cristal Tunise) and Senegal (Oleosen). The company produces and distributes a wide range of table oils, olive oils, margarines, and soaps, which have won the adhesion and renewed loyalty of several generations of consumers: Lesieur, Cristal, Huilor, Al Horra, Mabrouka, Magdor, Famila, Ledda, Taous, El Kef, El Menjel. Conscious of its social and environmental impact, and internationally focused, Lesieur Cristal invests in the expertise and commitment to excellence of all its employees, who are drivers of progress in their environment.