LE BISCUIT

About LE BISCUIT

Making families' lives happier. With this mission, Le biscuit was born 53 years ago, consolidating itself as a reference in selling products that bring ease, comfort, and practicality to people's daily lives. The first store opened in the city of Feira de Santana, Bahia, in 1968. In 1992, the expansion process began with the opening of the first store in Salvador and Aracaju. After that, the chain didn't stop. In 2011, we opened the first store in the Southeast region, in São Paulo. A year later, with the arrival of the investment fund Vinci Partners to the group, a more robust national growth plan began, including the creation of our own product brand: Le. In 2017, the American investment fund Singular Guff joined the brand's expansion project. In addition to our own store chain, in 2018, Le Franchise was launched, a Le biscuit franchise program that brings the brand to various points in the country with the same quality and commitment. In 2020, we received the E-Commerce Brasil Award, being elected the most admired e-commerce in the Northeast Region. Currently, there are 142 Le biscuit stores distributed across fourteen states (Alagoas, Bahia, Ceará, Espírito Santo, Goiás, Maranhão, Minas Gerais, Pará, Paraíba, Pernambuco, Piauí, Rio Grande do Norte, Sergipe, and São Paulo), in addition to an increasingly broad and active presence in the online market.