LAGUMI

About LAGUMI

FUJIWON operates in the Health & Beauty sector and owns LAGUMI – one of the fastest-growing brands across E-commerce and Social Commerce platforms in Vietnam. LAGUMI focuses on researching, developing, and distributing health and beauty care products, with a commitment to delivering effective, safe, and sustainable solutions for consumers. By seamlessly combining product quality, customer experience, and digital operational capabilities, FUJIWON is progressively building a Vietnamese brand that is deeply trusted and long-favored by customers. We believe that all sustainable values begin with the right intention. Therefore, FUJIWON focuses not only on business growth but also on creating real value for customers, development opportunities for our team, and positive contributions to society. MISSION: Perfecting People. Serving Customers. Elevating Vietnam. We build our enterprise as an environment where every individual grows through their work, every customer receives greater value from our products and services, and together, we contribute to creating Vietnamese brands to be proud of. VISION: To become an organization with a high density of mature personnel, leading the industry through long-term values and the sustainable trust of our customers. 2028 OBJECTIVES: To achieve an annual revenue scale of VND 1,000 billion, with a customer retention rate of over 60%, while building a lean, high-performance organization with a compensation scheme that matches the value each individual creates. CORE VALUES: Goodwill as the Starting Point. Integrity with the Truth. Autonomy and Responsibility. Customer-Centricity. Focus on What Matters. Efficiency and Excellence. DEVELOPMENT PHILOSOPHY: Guided by Goodwill. Illuminated by Truth. Proven by Results. FUJIWON believes that a great organization is built by people who never stop growing, who always hold themselves accountable to the truth, and who relentlessly create value for customers, teammates, and society.