LabelVie

About LabelVie

Label'Vie Group is a subsidiary of the Best Financière Group, a public limited company specializing in the placement and management of securities. Based in Rabat, the Best Financière Group is organized around 3 business areas: Distribution, Commercial Real Estate, and Medical Equipment. Headed by Retail Holding, the distribution division integrates cultural product distribution through the VIRGIN brand, clothing product distribution through the KIABI brand, catering through BURGER KING, and food distribution through the Carrefour, Carrefour Market, and ATACADAO brands (brands of the Label'Vie Group). With over 120 points of sale spread across more than 27 Moroccan cities, the LabelVie Group is experiencing very strong growth. It has also seen significant expansion since the implementation of the partnership with Carrefour and more recently following the acquisition of Metro, as the Group's size has almost doubled. Our organization is based on a logic of partial decentralization: Carrefour Market BU, Carrefour BU, ATACADAO BU, and Central Departments.