LA GRAJERA SL.

About LA GRAJERA SL.

Grupo La Grajera was founded over 30 years ago to encompass various automotive projects. We began with the Toyota brand in 1990, then added Lexus and Honda in 2000, and finally, Honda motorcycles in February 2020. Our history and growth are proven, with nearly 20 dealerships across 4 national provinces. Grupo La Grajera is synonymous with trust and expertise; our greatest asset is our team of over 400 individuals, distinguished by their human and professional qualities, always placing the customer at the center of everything we do. MISSION: To be the mobility provider in the regions of La Rioja, Navarra, Barcelona, and Alicante, offering comprehensive services from vehicle sales, maintenance, and repair to end-of-life management. VISION: We aim to be the leading group in our markets for automotive, mobility, and real estate management. With quality growth, without limitations, and keeping the customer, supplier, and employee at the center. We think long-term and act daily to achieve our goals. VALUES: Enthusiasm: We give 100% in everything we do. Responsibility: We are aware of our position and strive to positively impact society with all our actions. We accept our responsibilities and are goal-oriented. Authenticity: We have a team that prioritizes transparency, coherence, and respect. Together: For La Grajera, teamwork is the only way to reach our aspirations. Unity and consensus are necessary values to achieve our goals. Ethics: We aim to be fair, truthful, and honest with ourselves and others. Respect and Loyalty: For Grupo La Grajera, respect is the foundation of our philosophy. Without respect for our teams, customers, and suppliers, we would not be where we are today. Accessibility: We will always be close to help and listen to you. We welcome your suggestions and improvements.