L'IMPERTINENTE - Ysé

About L'IMPERTINENTE - Ysé

Ysé is a lingerie and swimwear brand launched in 2012 with the desire to develop non-padded lingerie with careful fitting so that each model is as adjusted as possible. The chosen materials are European and of high quality (Calais lace, French tulle, and Italian microfiber). The brand has a strong digital presence as it is mainly distributed through its eshop, but the Ysé boutique network is also expanding with 3 boutiques in Paris (117 rue Vieille du Temple, 75003, 2 rue Guichard, 75016, and 75 rue Legendre, 75017 Paris), a boutique in Lyon, Bordeaux, and Aix, as well as a corner at Le Bon Marché (Paris). The brand also creates exclusive collections for Sézane (swimwear). Finally, the rest of the revenue is generated through distribution partnerships. Each of these three channels is profitable, and the company is experiencing a growth rate of 2.5 compared to last year.