Kids 21 Pte Ltd

About Kids 21 Pte Ltd

Part of the Kids 21 Group, Kids21 Retail is one of the region's leading curators of designer children’s fashion and lifestyle offerings. Established in 1997 and headquartered in Singapore, its fashion arm represents more than 90 brands across Singapore, Hong Kong and Kuala Lumpur through its multi-label and standalone boutiques, and e-commerce website, Kids21.com. A finely curated selection of stylish threads, fashionable accessories and premium gift ideas and skincare lines for children aged 0 to 16 years old can be found all under one roof. In 2022, Kids 21 Retail also launched an exclusive in-house clothing brand, KINDRED, which is based on the desire to create fashion for the wider community. It is a timeless, gender-neutral children's wear and lifestyle brand developed by Kids 21 and is currently available on at Kids21.com, Farfetch and all Kids 21 boutiques in the region. Also, In 2022, the Kids 21 Group launched its new private member family club in the Dempsey enclave in Singapore called b_together, offering bespoke experiences and activities for the whole family, with its attached family restaurant, AT feast, an all-day casual dining concept.