Karl Reitter: External CMO

About Karl Reitter: External CMO

I help e-commerce brands build their marketing to bring revenue, structure, and clarity, instead of guesswork in the Ads Manager. Many brands have strong products but no real marketing architecture. They test creatives, scale campaigns, optimize ROAS – and still lose track of what's really driving revenue. This is exactly where I come in. I work as a holistic sparring partner at the intersection of performance, strategy, and creative direction. The goal: a marketing system that reliably sells, delivers learnings, and remains scalable. I support brands from analysis through creative strategy to operational implementation on Meta & Co. This is not about short-term "performance peaks," but about predictable growth based on clear processes. Every decision, from budget allocation to creative testing, is supported by data, structure, and market understanding. This creates a setup that not only works when the algorithm is favorable, but scales permanently. I only work with a few selected brands at a time to dive deep into the business and identify real levers. The focus is always on revenue, profitability, and clear learnings. Whether you want to rebuild your paid social structure, finally systematize your creative testing, or professionalize your marketing holistically: you get a partner who combines strategy, implementation, and business understanding. Because good marketing is not a gamble. It's a system you can understand, measure, and control. And that's exactly what I build for e-commerce brands that want more than "it's going well right now."