Juguettos

About Juguettos

Juguettos is a Spanish cooperative founded in Villena (Alicante) in 1975 by a group of small toy retailers from the provinces of Alicante, Albacete, and Murcia. It currently comprises 54 members and has a total of 256 points of sale distributed throughout Spain and Andorra, with a commercial office in Hong Kong. The company has maintained organic growth over the last 10 years, enabling the brand to be present throughout Spain, with an average of 10 new openings annually, reaching 258 points of sale in 2016. With a workforce of over 1,500 employees, a figure that increases by up to 40% during the Christmas season, and over 110,000 m2 of exhibition space, Juguettos has consolidated itself as one of the leading toy retailers in Spain, with a market share exceeding 9%. The brand has also managed to establish a wide range of own-brand products, with a total of 16 lines and 800 references. In this regard, in 1998 the cooperative was a pioneer in its sector in developing this business model, as well as launching the first specific toy catalog in 1986. Today it publishes 9 million catalogs per year.